"CAST" is now Cahve!
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Just over two months ago, we made a big change to our brand identity in America - we said goodbye to the name "CAST", and hello to Cahve.
Last year, our UK trade mark "CAST" was legally challenged in the United States by an undisclosed company. After months of back and forth, afternoons of soul searching and late nights with little sleep - we made a decision. To avoid the lengthy and costly endeavour of litigation, we decided to change our name.
Cahve is still everything that you already know and love about CAST, except even better. We have been working hard behind the scenes on some exciting improvements to our jewellery making kits, and some amazing new products that will help add an even greater personalised dimension to your jewellery creations.
We want to thank everyone for their support throughout this transition and we cannot wait to become Cahve with you! 🚀
1 comment
Hey guys, I am sorry to hear about the name change drama! I think the new name sounds great though :) Can I just check- I bought a kit under the old name, is it still possible to send this back to you for casting please? Many thanks, Lotte